Sports Illustrated has just been sold to Authentic Brands Group for $110 million USD. The latest deal sees the rights to market and licenses to Sports Illustrated, its Swimsuit Edition, Kids Edition, “Sportsperson of the Year” franchises and its photo archive transferred over to Authentic Brands Group. SI is just the latest company to join Authentic Brands Group growing portfolio that already includes brands like Nautica, Juicy Couture and holds the licensing and trademark right to celebrities  Marilyn Monroe, Elvis Presley, and Muhammad Ali!